Boost loyalty with personalized promotions

Perspectiv Loyalty enables more effective and efficient use of conditional promotions compared to those targeted at anonymous customers. By leveraging purchase history, enabling direct customer communication, and incorporating mechanisms such as gamification and lotteries, the system helps retailers run complex promotional campaigns that drive engagement, build loyalty, and boost sales.

Customer data management

The system manages loyalty program participant data in accordance with GDPR, handles marketing consents and regulatory requirements. It supports multiple customer registration channels — in-store enrollment, the retailer’s website, and mobile apps.

Customer segmentation

Customers can be segmented based on transaction history, information from customer communication channels, as well as events related to purchases, customer activity in the mobile app or on the website. Segments can also be imported from an external system. Personalized offers can be addressed to individual customers or entire segments. Segmentation can be static, dynamic or event-driven.

Loyalty campaigns

In addition to defining individual promotions, in which the customer receives an immediate discount or a coupon, or collects points or electronic money on their loyalty account, it is possible to define promotional campaigns that group many promotions. Within the campaign, customers can, for example, collect stickers, physical or virtual, which they can then exchange for gifts. Enriching the campaign with elements of gamification, education, cooperation or a lottery results in an additional increase in customer interest.

Communication with customers

In-store communication with loyalty program participants is carried out through price labels highlighting loyalty offers, post-receipt printouts, and messages for the cashier or customer displayed at checkout, as defined in the promotion settings. The system also features a built-in SMS communication mechanism and supports multi-channel communication through integration with external Marketing Automation platforms.

Counters and wallets

The loyalty system allows for the definition of multiple counters and wallets, supporting different types of promotions. Counters are used to limit how many times a customer can receive a promotion, or to restrict the quantity or value of products available within a promotion. They can also be set to reset automatically at defined intervals during the promotion’s validity period. Wallets, on the other hand, collect points or electronic currency awarded through promotions, or accumulate the total amount spent on selected assortments - enabling promotional conditions based on visit frequency, purchase quantity, or total spend.

One loyalty system in all sales channels

The Basket Calculator service facilitates the operation of loyalty programs across multiple sales channels - including traditional stores, self-scanning mobile apps, and e-commerce - while supporting the differentiation of promotions by store and channel. For loyalty programs based on collecting points or electronic currency, the system allows to temporarily freeze the points awarded for online purchases during the goods return period.

Extensive API

The loyalty system API enables integration with the retailer’s external systems, such as mobile apps, websites, or internal customer service portals. It provides interfaces for accessing customer data, loyalty account balances, receipt history, and promotion definitions personalized for individual customers, as well as for activating selected promotions.

The main advantages

In addition to the benefits listed in the description of our Promotion Management system, the most important advantages of our loyalty system include:

Flexible tool for any retail chain

Flexibility in defining promotions and the ability to operate based on coupons, collecting points or electronic money, or any combination thereof, means that the solution can be used in retail chains from any industry.

Truly omnichannel

One tool for defining promotions and one Basket Calculator engine for validating transactions in a traditional store, a self-scanning mobile app and in e-commerce.

Easy replication in new countries

If you use the same POS system and e-commerce platform in other countries, implementing a loyalty system in another country can be done within a few days.

Cloud or on-premise installation

We can deploy the system either on the client’s infrastructure or in the cloud. In both cases, we provide full environment management.

Support and continuous development

Our dedicated support team takes care of the loyalty system installations. If necessary, our consultants help in defining complex promotions or campaigns. A dedicated team of programmers continuously develops the solution.

Scalability and performance

Our solution is implemented in retail chains of hundreds or thousands of stores as well as e-commerce platforms and operating in different industries.

Loyalty System